5 Tips To Make Retail Business Stand Out With Lighted Outdoor Business Signs

Retail business is a very competitive space. Business owners have always sought ways to make their brick-and-mortar businesses stand out. With the rise of e-commerce and online shopping, that challenge has been magnified - the likes of Amazon have turned retail shopping malls and strips into customer-free zones.

In this article, I will cover five good ways to draw in customers and keep them coming back to your business for more.

Create an Inviting Storefront with Outdoor Lighted Signs

The first impression a customer has when entering your store is everything. One of the most important signs that a business can have is the outdoor sign that first attracts the customer's eye to your store.

The sign must - represent your brand, convey what products you sell or the service you offer, and do this in a way consistent with your decor. Our signs are IP67 rated, protected from immersion in water with a depth of up to 3.3 feet for up to 30 minutes, ensuring durability and reliability.

Once the customer is inside your store, neon signs should be used to highlight and accentuate critical parts of the store—like the checkout or service counter. Neon signs can also be used in business decor to highlight sales or specials.

Another decision is what kind of neon sign to buy—an off-the-shelf sign or something more customized. A custom neon sign can be tailored to the business branding and contain a logo, several colors, a bespoke design or print on the backboard, any number of letters and numbers, indoor or outdoor use, and often can be mounted however is wanted (wall, window, door, or ceiling—being the most common).

Customers can create visually appealing and customizable exterior signs for their business or brand. LED lighting can create eye-catching and striking exterior signage for businesses. If you want a neon outdoor sign, please use our quote form.

Offer Exceptional Customer Service

The one area in which online retail cannot compete with traditional retail and brick-and-mortar is customer service. There is simply no comparison between online and in-store customer service. This is one surefire way that a business can stand out.

Ensure your staff knows the product or service well and can answer most questions immediately.

Staff must be knowledgeable, friendly, and attentive to customers' needs. Staff should be encouraged to go the extra mile by offering personalized recommendations, addressing concerns promptly, and ensuring a happy shopping experience.

Remember, happy customers are more likely to become loyal patrons and spread positive word-of-mouth - offline and online.

Host Engaging Events & Workshops

Organizing events and workshops can attract new customers and keep existing ones returning. Consider hosting product launches, demonstrations, or educational seminars related to your industry. This showcases your expertise and creates a sense of community around your business. Collaborate with local influencers or experts to add credibility and draw a larger audience.

Wall art using interior LED neon flex products can enhance the ambiance of events and workshops, creating eye-catching decor for various commercial spaces.

Events can be indoor or outdoor, and combining them with adequate event-lighted signs will make them even more attractive. Tip: Use bright LED illumination to create a photo wall.

Leverage Technology to Enhance the In-Store Experience

While brick-and-mortar businesses may not offer the convenience of online shopping, they can leverage technology to enhance the in-store shopping experience. They can offer free Wi-Fi, use illuminated graphic displays, or have touch-screen kiosks that provide additional product information.

Implement mobile payment options to streamline the checkout process. Embrace digital signage with LED lights to showcase promotions or highlight customer testimonials near the checkout or service station—these help with sales on the spot and also encourage customers to later post their own reviews online.

A business can create an engaged digital retail shopping environment by embracing LED light technology. 

Implement a Loyalty Program

A loyalty program is an effective way to incentivize repeat business and reward loyal customers. Offer exclusive discounts, early access to sales, or personalized offers to members of your loyalty program. This encourages customer retention and fosters a sense of belonging and appreciation. Consider partnering with other local businesses to offer joint loyalty rewards, further enhancing the value for your customers.

Conclusion

By implementing these top 5 tips, you can make your brick-and-mortar business stand out in a crowded marketplace. Creating a unique and memorable customer experience is vital to attracting and retaining loyalty. Stay innovative, adapt to changing customer preferences, and continuously seek ways to improve your business.